Platform PR, the hottest agency in the TV and broadcast sector, is on the lookout for a new Account Executive to join its talented (and growing!)  Marylebone High Street team. As a PR leader in the world of TV and connected media, we are able to offer a dynamic and truly global working environment.

Job Description:

We are looking for an Account Executive with a passion for technology and the media. Due to a growing client portfolio, we need someone to join the team, located in London’s Marylebone, to assist with the delivery of our client accounts in the broadcast, media and telecommunications industries.

If you’re someone who is serious about moving your PR career forward, and you’re a great team player, you could be just what we’re looking for. You will have some previous PR experience working in-house or agency-side, and a relevant degree (PR, marketing, journalism, etc.). A demonstrable passion for the media industry and the changing ways in which we watch and interact with content is also ideal. You will have excellent communication skills both written and verbal, possess a proactive nature, good presentation skills, be organised, and competent with MS Word, Excel and Outlook.

Day to day activities will include:

• Working with the Account Manager/Director to deliver PR campaigns to plan
• Drafting press releases, features pitches, press kits, background information sheets and briefing documents
• Writing contact, weekly & monthly progress reports
• Providing regular creative input and new ideas, and initiating ad hoc activities
• Carrying out desk research for existing clients
• Maintaining and expanding relationships with relevant trade and national media journalists
• Assisting the Account Director in arranging press briefings and other events

To apply, please send your CV to sally@platformpr.com

We are pleased to have been appointed by content services company Nativ as its PR and communications agency. After assisting the team with a very successful launch campaign at this year’s IBC, Platform will be responsible for all on-going day to day PR activities as well as the development of thought leadership programmes and support around key events and trade shows.

Nativ, which specialises in “Total Video Logistics”, is a great addition to Platform’s high calibre portfolio of clients and this win is a perfect end to the already hugely successful IBC period. We are looking forward to expanding our relationship with Nativ as it is a really exciting and fast growing company in the hub of the broadcast industry.

John Folland, Nativ’s CEO said “Platform’s approach to PR and its specialist knowledge of the industry has been a real asset for us. They really understand both our business and communications objectives and have tailor-made a communications programme that delivers. Our Platform team has worked hard from day one to quickly become an extension of our internal marketing department and has been instrumental in helping us successfully launch our latest offering at IBC this year.”

Nativ’s MioEverywhere platform is a business process automation solution that removes the complexity of digital media management and distribution. Nativ helps some of the biggest content owners and brands reach their audiences with the highest quality audio-visual experience on any platform, and reduce their costs.

IBC 2011 has proved to be a milestone event for the industry with attendance figures up 4% from last year. An amazing 50, 462 visitors descended into Amsterdam over the weekend with over 1300 exhibitors from across the globe!

For Platform it was a monumental year with our growing team on hand to support 11 of our clients, all of which had an extremely successful show.

Over the past few months we have worked hard to produce great results with no less than 170 press meetings organised, 43 press releases issued and 6 award wins across our clients.  The success continued throughout the show with 19 hits in the IBC Daily and 5 IBC TV News videos, producing great coverage and an increased profile for all our clients.

“We’re delighted to be able to look back on the challenges and successes of another IBC and see such satisfying figures be produced at the end of the show” said Gay Bell, CEO. “We were pleased to be able to work with and help our longstanding clients for another year running as well as be there to support some of our new clients for the first time. IBC is integral to the industry and a key event for our clients and it is great to be able to celebrate this success with them”

It’s turning out to be a great start to August as the Connected World Award finalists have been released. Following the CSI Product of the Year nominations earlier in the week, this announcement brings more good news as Platform clients once again triumph with 5 nominations across the Content Discovery, Monetization and Technology award categories.

TV Genius gained 2 nominations whilst ADB, ACCESS, and Civolution received one each.

There were over 150 entries from organisations in 27 countries, so this result is a fantastic achievement for our clients. The Connected World Awards recognise the creativity of broadcasters, independent producers, technology companies and consumer electronics manufacturers pioneering the business of ‘content everywhere’.

Results will be confirmed on the penultimate night of IBC 2011, Monday 12^th September.

The finalists and category break-down is as follows:

TV Genius

Portable Device Application Award – Brand engagement app for Freeview DTT service

Search & Content Discovery Award – Social feature for content discovery platform

ACCESS

Bulding Block Award – Netfront Browser DTV Profile HbbTV Edition

ADB

Service Delivery Platform Award – Connected TV Portal

Civolution

Service Delivery Platform Award – VideoSync 2^nd Screen Synchronisation

Platform clients have swept the board at the annual CSI Product of the Year awards with 11 nominations between them. The awards are designed to recognise technical and product marketing excellence in the cable, satellite, broadcasting, IPTV, online/internet video and mobile TV sectors and this is a great achievement for each of our clients nominated.

Ericsson is nominated for four awards, Civolution and T-VIPS for two awards each and ADB,  Appear TV and Tvinci for one.

Winners will be announced on Friday 9^th September at IBC and we wish all our clients luck on the night.

Platform clients’ CSI Product of the Year nominations are as follows:

Ericsson

Multi-Platform Stream Processor - Best digital video processing technology

Voyager II - Best satellite contribution/distribution/transmission solution

Media Delivery Management System - Best content-on-demand solution

Multiscreen TV Solution - TV Everywhere/multi-screen video – NEW

Civolution

NexGuard - Best content protection technology

Video Synchronization – Best interactive TV technology or application

T-VIPS

TVG425 Transport Stream Gateway - Best cable or fibre contribution/distribution/transmission solution

DVB-T2/SFN Seamless Switching Solution - Best HDTV technology or project

ADB

Multiroom Solution - Best customer premises technology

Appear TV

Universal Distribution Headend - Best digital video processing technology

Tvinci

OTT Platform - Best Web TV technology or service

We’re pretty proud about being the team behind some of the most written about companies in the digital TV and converged media space and with just 40 days to go until the industry descends upon Amsterdam, our IBC preparations are officially underway! This will be Platform’s 16^th IBC and with 11 clients attending the show (including a couple of new additions) it is set to be our best and busiest to date. Over the next few weeks we will be working hard, co-ordinating meetings, pushing out news and preparing for exciting client product launches. All making sure that when they get to Amsterdam, Platform clients have a strong share of the IBC noise.

The clients we will be representing at the show are;

ACCESS (13.115) will be demonstrating market-leading solutions in DLNA, HbbTV and iPlayer.

Advanced Digital Broadcast (5.B48), will showcase the full range of its broadcast and broadband devices and software and demonstrate how they work together to provide a complete multi-room, multi-services experience.

Appear TV (1.C61) will be showcasing its unique universal distribution head-ends, its high-density bulk descrambler module and its new advanced MPEG encoding.

Civolution (2.C30) will be presenting its new video synchronization technology which allows for the automatic identification of the TV channel being watched and the content being played.

Ericsson (1.D61) will demonstrate its leadership in advanced video compression, content management and workflow, on-demand back office and delivery solutions, internet video caching and distribution, alongside it rich, open suite of enablers for creating unique, connected consumer experiences on every device.

Grey Juice Lab will be on site to discuss the impact of the VoD explosion, and how the TV industry is responding to, and monetizing, the rapidly changing trends in non-linear TV consumption.

Nativ (4.A61e) will showcase the latest version of its MioEverywhere platform which allows broadcasters and content owners to organise their digital assets in order to quickly reach audiences, on all platforms and devices, and at a low cost.

ruwido (1.F68) will showcase its intuitive range of high performance interactive devices that are evolving the TV engagement experience, and will discuss how the company’s own extensive research ensures that these solutions meet the exact needs and behaviour of today’s consumer.

TV Genius (13.325) will demonstrate its award-winning Content Discovery Platform and will discuss how its new social discovery functionality utilizes the power of Twitter and Facebook to improve the way in which viewers engage with content, improving the accuracy and relevance of recommendations for TV.

tvinci (3.A15c) will showcase its complete, end-to-end Pay-OTT services platform that enables operators, broadcasters and media companies to offer end users linear content, catch-up TV and VOD on multiple devices.

T-VIPS (1.B71) will be demonstrating new product launches and increased functionality across its video transport, monitoring and switching and transport stream processing and remultiplexing ranges. T-VIPS will also show new products in its cProcessor processing and multiplexing range.

If you would like to set up a meeting with any of our clients then please get in touch with Chloe Sisson on chloe@platformpr.com.