Platform Clients Sweep CSI Nominations Board

Platform clients have swept the board at the annual CSI Product of the Year awards with 11 nominations between them. The awards are designed to recognise technical and product marketing excellence in the cable, satellite, broadcasting, IPTV, online/internet video and mobile TV sectors and this is a great achievement for each of our clients nominated.

Ericsson is nominated for four awards, Civolution and T-VIPS for two awards each and ADB,  Appear TV and Tvinci for one.

Winners will be announced on Friday 9th September at IBC and we wish all our clients luck on the night.

Platform clients’ CSI Product of the Year nominations are as follows:

Ericsson

Multi-Platform Stream Processor - Best digital video processing technology

Voyager II - Best satellite contribution/distribution/transmission solution

Media Delivery Management System - Best content-on-demand solution

Multiscreen TV Solution - TV Everywhere/multi-screen video – NEW

Civolution

NexGuard - Best content protection technology

Video SynchronizationBest interactive TV technology or application

T-VIPS

TVG425 Transport Stream Gateway - Best cable or fibre contribution/distribution/transmission solution

DVB-T2/SFN Seamless Switching Solution - Best HDTV technology or project

ADB

Multiroom Solution - Best customer premises technology

Appear TV

Universal Distribution Headend - Best digital video processing technology

Tvinci

OTT Platform - Best Web TV technology or service


The most talked about companies at IBC

We’re pretty proud about being the team behind some of the most written about companies in the digital TV and converged media space and with just 40 days to go until the industry descends upon Amsterdam, our IBC preparations are officially underway! This will be Platform’s 16th IBC and with 11 clients attending the show (including a couple of new additions) it is set to be our best and busiest to date. Over the next few weeks we will be working hard, co-ordinating meetings, pushing out news and preparing for exciting client product launches. All making sure that when they get to Amsterdam, Platform clients have a strong share of the IBC noise.

The clients we will be representing at the show are;

ACCESS (13.115) will be demonstrating market-leading solutions in DLNA, HbbTV and iPlayer.

Advanced Digital Broadcast (5.B48), will showcase the full range of its broadcast and broadband devices and software and demonstrate how they work together to provide a complete multi-room, multi-services experience.

Appear TV (1.C61) will be showcasing its unique universal distribution head-ends, its high-density bulk descrambler module and its new advanced MPEG encoding.

Civolution (2.C30) will be presenting its new video synchronization technology which allows for the automatic identification of the TV channel being watched and the content being played.

Ericsson (1.D61) will demonstrate its leadership in advanced video compression, content management and workflow, on-demand back office and delivery solutions, internet video caching and distribution, alongside it rich, open suite of enablers for creating unique, connected consumer experiences on every device.

Grey Juice Lab will be on site to discuss the impact of the VoD explosion, and how the TV industry is responding to, and monetizing, the rapidly changing trends in non-linear TV consumption.

Nativ (4.A61e) will showcase the latest version of its MioEverywhere platform which allows broadcasters and content owners to organise their digital assets in order to quickly reach audiences, on all platforms and devices, and at a low cost.

ruwido (1.F68) will showcase its intuitive range of high performance interactive devices that are evolving the TV engagement experience, and will discuss how the company’s own extensive research ensures that these solutions meet the exact needs and behaviour of today’s consumer.

TV Genius (13.325) will demonstrate its award-winning Content Discovery Platform and will discuss how its new social discovery functionality utilizes the power of Twitter and Facebook to improve the way in which viewers engage with content, improving the accuracy and relevance of recommendations for TV.

tvinci (3.A15c) will showcase its complete, end-to-end Pay-OTT services platform that enables operators, broadcasters and media companies to offer end users linear content, catch-up TV and VOD on multiple devices.

T-VIPS (1.B71) will be demonstrating new product launches and increased functionality across its video transport, monitoring and switching and transport stream processing and remultiplexing ranges. T-VIPS will also show new products in its cProcessor processing and multiplexing range.

If you would like to set up a meeting with any of our clients then please get in touch with Chloe Sisson on chloe@platformpr.com.


Platform launches graduate internship programme

We are pleased to welcome our first intern to the Platform team! Chloe Pope is the first graduate to join our newly launched internship programme, which has been set up to introduce bright, young graduates to the world of PR.

During the 12 month programme Chloe will complete a three month stint in each of Platform’s three account groups and finish off with a chance to learn more about the overall running and operations of a PR company.

The new scheme is designed to give each intern the broadest understanding of the company and the industry as well as a chance to interact with all of our clients and learn about the exciting technologies they offer. Our aim is to help young people starting out in the industry to build on their personal strengths and skills, discover areas they thrive and flourish in and to complete the programme with the best possible experiences and opportunities.

Chloe joins us fresh out of University with a first degree honours in Marketing and Advertising from Hertfordshire. Chloe will spend her initial three months in Tracey’s team getting stuck in to all things IBC.


Platform’s Top 20 Debut

Platform has debuted at number 19 in PR Week’s “Top 40 Technology Consultancies” league table. This latest accolade comes just weeks after being hailed one of PR Weeks ‘One to Watch’ in the “Top 150 PR Consultancies”.

The annual table, which was published today, recognizes the most successful technology agencies and confirms Platform’s leading position in the industry.

‘This is great news for Platform and a fantastic boost for the whole team. We have worked hard to build an outstanding client base of leading technology companies and I am proud to see us take our place in the Top 20 list of tech agencies,’ said Gay Bell, Platform CEO. ‘As more and more video enabled devices are launched, the role of video and TV has become core to the future of consumer entertainment and communications. Our expertise, understanding and wide connections in the digital video sector puts us in a strong position to help new and established technology and services providers to build their profile around the world.”

http://toppragencies.prweek.co.uk/Technology-table.aspx


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Platform named PR Week’s ‘One to Watch’

We have been recognised by leading PR industry publication PR Week as ‘One to Watch’. The accolade confirms our leading position and signals the strength of the digital media market over the past year.

With our impressive growth rate catching the publication’s eye, Platform debuted in the PR Week ‘Top 150 PR Consultancies’ league table which was published today. The annual league table is the most definitive and up-to-date barometer of PR agency performance. The magazine’s editorial team selected four agencies as ‘Ones to Watch’.

“2010 was a great year for Platform and for the clients we work with. We have always had a great reputation for top quality client work, and for our very strong connections in the digital TV and media sector, but we had never really focused on our own business growth,” Gay Bell, CEO and founder of Platform said.  “Recognising that ‘good enough wasn’t good enough anymore’, we have set out a clear strategy for success and I am delighted that our vision, and the hard work of our team, has been recognised by PR Week today.”

As well as its commercially led communications offerings and talented people, we attribute much of our success to a growing demand for PR from such a dynamic part of the technology industry. We operate on a global basis for many of our clients and during 2010 generated new business from a number of regions including new markets such as Asia and Israel.

Gay added, “We have worked really hard over the years to create an offering that focuses on the needs of our clients’ businesses and matches strategy, messaging and tactics with those needs. We’re in a really exciting part of the technology market, at a really exciting time and our success is certainly an indicator of the growth of this industry.”


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