We have been recognised by leading PR industry publication PR Week as ‘One to Watch’. The accolade confirms our leading position and signals the strength of the digital media market over the past year.

With our impressive growth rate catching the publication’s eye, Platform debuted in the PR Week ‘Top 150 PR Consultancies’ league table which was published today. The annual league table is the most definitive and up-to-date barometer of PR agency performance. The magazine’s editorial team selected four agencies as ‘Ones to Watch’.

“2010 was a great year for Platform and for the clients we work with. We have always had a great reputation for top quality client work, and for our very strong connections in the digital TV and media sector, but we had never really focused on our own business growth,” Gay Bell, CEO and founder of Platform said.  “Recognising that ‘good enough wasn’t good enough anymore’, we have set out a clear strategy for success and I am delighted that our vision, and the hard work of our team, has been recognised by PR Week today.”

As well as its commercially led communications offerings and talented people, we attribute much of our success to a growing demand for PR from such a dynamic part of the technology industry. We operate on a global basis for many of our clients and during 2010 generated new business from a number of regions including new markets such as Asia and Israel.

Gay added, “We have worked really hard over the years to create an offering that focuses on the needs of our clients’ businesses and matches strategy, messaging and tactics with those needs. We’re in a really exciting part of the technology market, at a really exciting time and our success is certainly an indicator of the growth of this industry.”

Next week, May 18th and 19th the Connected TV Summit doors open for the second time. Held at the RIBA, London, this year’s Summit will focus on the response to existing and differentiating services, preparations for tackling mass-markets and multi-screen and what the future for Connected TV will look like!

This year, Platform’s clients are stealing the show, with many contributing to the conference across various panel and presentation slots.

Wednesday 18th May

ADB, Paul Bristow, VP Strategy – middleware and consumer experience
Session One: Pay–TV in the Connected World
Panel Slot: 10:20 ‘Delivering a unified and quality multi-screen TV experience’

Ericsson, Noel Matthews, Head of TV Business Development
Stream One: Meeting Higher Quality Expectation
Presentation: 11:30 ‘Delivering a unified and quality multi-screen experience’

Civolution, Alex Terpstra, CEO
Stream Two: Making Apps Part of the TV Experience
Panel Slot: 11:50 ‘Engaging audiences and making money with apps’

justAD.TV, Yariv Erel, CEO

Session Two: Giving Online Content a New Home
Panel Slot: 14:40 ‘Connected TV Opportunity for VOD and mid-tail content’

Thursday 19th May

Grey Juice Lab, Mihai Crasneanu, CEO
Stream One: Content Discovery Becomes Business Critical
Panel Slot: 11:50 ‘The role of content discovery in next-generation TV experience’

If you would like to come and meet any of our clients at the show, please get in touch with Chloe (chloe@platformpr.com) and we will be happy to set something up for you.

Platform PR, the hottest agency in the TV and broadcast tech sector, is looking for an ambitious and professional PR Account Manager and Account Executive to join our talented (and growing!) Marylebone High Street team. As a PR leader in the world of TV and connected media, we are able to offer a dynamic and truly global working environment.

PR Account Manager – TV and Converged Media Technology.

£28 – £32K, depending on experience

This role presents the opportunity to manage the day to day activity for a number of clients across a broad mix of disciplines such as TV content protection, IP video delivery, cloud communications and next generation TV.

The successful candidate is likely to have at least 2 years full time agency experience with a strong focus on technology B2B, entertainment and media. You should have a passion for all things tech and TV, especially the role of video in modern communications and entertainment. You will be educated to degree level and have had day to day client and people management experience in your previous position(s). You will have excellent communication skills both written and verbally, possess a proactive nature, positive attitude, good presentation and organisational skills.

Platform is a goal orientated, entrepreneurial and fun environment, where bright people thrive and where the quality of client work and industry relationships is second to none. We pride ourselves on having a first class team of PR experts and award-winning clients who trust our knowledge and depend on our services. For over fifteen years our highly effective campaigns have consistently delivered for companies in the digital media world.

PR Account Executive

£22,000 p.a

If you’re a recent graduate or someone who is serious about beginning a career in PR, and you’re a great team player, you could be just what we’re looking for. Ideally you will have some PR previous experience working in-house or agency-side, and a relevant degree (PR, marketing, journalism, etc.).

A demonstrable passion for television and the changing ways in which we watch and interact with programmes is also ideal. You will have excellent communication skills both written and verbally, possess a proactive nature, good presentation skills, be organised, and competent with MS Word, Excel and Outlook.

Day to day activities will include:

• Working with the Account Manager/Director to deliver PR campaigns to plan
• Drafting press releases, features pitches, press kits, background information sheets and briefing documents
• Writing contact, weekly & monthly progress reports
• Providing regular creative input and new ideas, and initiating ad hoc activities
• Carrying out desk research for existing clients
• Maintaining and expanding relationships with relevant trade and national media journalists
• Assist the Account Manager in arranging press briefings and other events

1^st Stop Cannes, 2^nd Stop Vegas!

Monday sees the start of MIPTV in Cannes, swiftly followed by NAB in Las Vegas, making April a very busy month for the industry, our clients and Platform.

Content creation, content consumption, targeted advertising, multiscreen TV, broadcasting platforms and post production are just some of the topics of discussion flying around the office in the lead up to the shows.

We are representing clients at both events so please get in touch if you would like to arrange a meeting and see the latest and leading demonstrations in the industry.

Lucky we have three bank holidays to look forward to after all this – thanks Kate and Wills!

MIPTV

Racana will be demonstrating how it provides an end-to-end technology and service offering, including a commercially deployed cloud-based platform, so that a content owner, network operator or service provider can maximize revenues through distributing all formats of digital content to consumers, either directly or through third party channels.

justAd.TV (19.09), who enable more effective advertising across multiple connected devices, is making its MIPTV debut this month, addressing the growing need of content owners to monetize VOD content libraries. justAd.TV will be demonstrating the success of its advanced TV advertising systems which enables Pay-TV providers (cable, IPTV and satellite) and HbbTV broadcasters to apply internet-style advertising to non-linear entertainment.

NAB

Appear TV (SU5517) a global provider of next-generation head-ends for broadcast and IP television, will show two of the latest editions to its product range designed to help North American broadcasters and operators to overcome the challenges associated the expansion of TV services. The company will show a high density bulk descrambler and an advanced MPEG-2/4 SD and HD decoder, designed to help cable operators/cable MSOs to evolve, innovate and grow smarter.

Civolution (SU7917), the content protection expert and unrivalled leader in watermarking and fingerprinting solutions, will be launching and demonstrating Content Recognition (ACR) applications, which enable synchronization of content between TV and other devices – such as tablets and mobiles – but also to automatically trigger events such as advertisement insertions and TV overlays.

Ericsson (SU3308) will be demonstrating its visionary ‘End-to-Endless’ Television, from content acquisition and management, efficient delivery networks to the ultimate consumer experience on the screen of choice. Ericsson’s booth will feature the industry’s broadest portfolio of solutions that enable operators, broadcasters and content owners to harness greater efficiencies, launch new services and grow revenues.

T-VIPS (SU7807) the IP contribution and distribution experts will be showing exciting new products for Transport Stream distribution over IP, exciting new IP solutions that support the industry’s growing requirement for video-centric IP solutions and a new product that’s the first of an entire new range of products.