While I’m a big fan of digital TV I have to admit that I was a little saddened to read the BBC’s article yesterday that confirmed the death of analogue. According to figures from Digital UK, the body overseeing the switch to digital terrestrial in the UK, …more
Platform sees clients making the most of trade shows in 2010
Platform PR is predicting 2010 will be a strong year for the company, if the first few weeks are anything to go by. With the team busy helping clients prepare for year’s first round of trade shows, starting with Cable Congress in Brussels, it’s clear that businesses are looking to make their investments in attending trade shows work harder.
“We are seeing our existing clients looking to increase the PR value of attending an exhibition ,” explains Managing Director, Gay Bell. “If the rest of 2010 is as busy as the first few weeks of the year, it’s going to be a busy one for Platform.”
Some tips on how to use exhibitions for optimium PR value are available here.
About Platform
For media and broadcast technology and service providers, Platform provides highly effective and targeted PR and communications programmes based on a proven track-record in digital TV, mobile entertainment and telecoms. For more information: www.platformpr.com
Platform Extends Client Portfolio with TV Genius
We have recently extended our client portfolio with TV search and recommendations specialists TV Genius. The UK-headquartered company enhances the TV experience with personalized search that provides relevant recommendations consumers want across TV, mobile and the web. With household name customers across Europe, TV Genius enables viewers to find the content they want, as well as recommending relevant programmes that match their viewing habits and the content they watch.
We’re looking forward to working with TV Genius and communicating how search and recommendation will play an increasingly important role in the multi-channel, connected TV landscape.
Platform Spices Things Up For Christmas Party
Here at Platform PR we are all unashamed foodies. Not a week goes by when we’re not sharing recipes with each other and Monday morning’s catch-up discussions usually involve …more
Good PR Principles
David Bramley
I saw a piece on TV on Dieter Rams, the ex-head designer at Braun, which as well as showing his amazing products also touched on his ten design principles. I started to think …more
