I was lucky enough to attend the first #140conf [140 Characters Conference] at the O2 Indigo, organised by technology pioneer turned business angel Jeff Pulver. The event brought together about 300 people from across Europe to discuss …more
Predicting the IBC headlines: 3D, advertising and connected home
John Moulding
With most of our pre-show work complete, we have taken a few moments to reflect on what we think will be the big themes for IBC 2009 a few moments to reflect on what we think will be the big themes for IBC 2009. We expect serious movement, and therefore headlines, in …more
TV advertising: Still the best way to build a brand fast?
David Bramley
Given the nature of Platform’s business I spend quite a bit of time thinking about the future of the advertising-funded broadcaster model. Advertising has been the life blood of the industry for a number of years and unless …more
Platform PR Strengthens Senior Team
London, 8 September 2009: Media and broadcast specialist public relations agency Platform PR has announced the appointment of Lyndon Johnson – a 12-year PR professional – as account director. The appointment provides additional senior resource for Platform’s clients following a number of recent new business wins, and supports the agency’s ambitious growth plans.
Platform PR Managing Director Gay Bell says: “I’m delighted to have Lyndon as part of the Platform PR team. His PR experience delivering campaigns for the likes of Scientific Atlanta, Royal Philips Electronics, Fox Sports International and Complete TV will be a real asset to the agency.
“Lyndon will also play an important role in Platform PR’s continued growth as we look to take advantage of new opportunities in the broadcast, digital TV, mobile entertainment and fixed and mobile telecom industries.”
About Platform
For media and broadcast technology and service providers, Platform provides highly effective and targeted PR and communications programmes based on a proven track-record in digital TV, mobile entertainment and telecoms. For more information: www.platformpr.com
New television behaviours and what it means for Pay TV
John Moulding
Earlier this decade I was given one of the first TiVos that ever shipped in the UK – the best freebie I ever received as a journalist. It changed our lives, even though this has become a near-cliché for PVR devices. It also had real kudos – when I showed it off to members of my family they marveled at it …more
