Here at Platform PR we are all unashamed foodies. Not a week goes by when we’re not sharing recipes with each other and Monday morning’s catch-up discussions usually involve …more
Good PR Principles
David Bramley
I saw a piece on TV on Dieter Rams, the ex-head designer at Braun, which as well as showing his amazing products also touched on his ten design principles. I started to think …more
Predicting the IBC headlines: 3D, advertising and connected home
John Moulding
With most of our pre-show work complete, we have taken a few moments to reflect on what we think will be the big themes for IBC 2009 a few moments to reflect on what we think will be the big themes for IBC 2009. We expect serious movement, and therefore headlines, in …more
TV advertising: Still the best way to build a brand fast?
David Bramley
Given the nature of Platform’s business I spend quite a bit of time thinking about the future of the advertising-funded broadcaster model. Advertising has been the life blood of the industry for a number of years and unless …more
