Platform - technology

Platform sees clients making the most of trade shows in 2010

Platform PR is predicting 2010 will be a strong year for the company, if the first few weeks are anything to go by. With the team busy helping clients prepare for year’s first round of trade shows, starting with Cable Congress in Brussels, it’s clear that businesses are looking to make their investments in attending trade shows work harder.

“We are seeing our existing clients looking to increase the PR value of attending an exhibition ,” explains Managing Director, Gay Bell. “If the rest of 2010 is as busy as the first few weeks of the year, it’s going to be a busy one for Platform.”

Some tips on how to use exhibitions for optimium PR value are available here.

About Platform

For media and broadcast technology and service providers, Platform provides highly effective and targeted PR and communications programmes based on a proven track-record in digital TV, mobile entertainment and telecoms. For more information: www.platformpr.com

TV advertising: Still the best way to build a brand fast?

David Bramley

Given the nature of Platform’s business I spend quite a bit of time thinking about the future of the advertising-funded broadcaster model. Advertising has been the life blood of the industry for a number of years and unless …more

Platform PR Strengthens Senior Team

London, 8 September 2009: Media and broadcast specialist public relations agency Platform PR has announced the appointment of Lyndon Johnson – a 12-year PR professional – as account director. The appointment provides additional senior resource for Platform’s clients following a number of recent new business wins, and supports the agency’s ambitious growth plans.

Platform PR Managing Director Gay Bell says: “I’m delighted to have Lyndon as part of the Platform PR team. His PR experience delivering campaigns for the likes of Scientific Atlanta, Royal Philips Electronics, Fox Sports International and Complete TV will be a real asset to the agency.

“Lyndon will also play an important role in Platform PR’s continued growth as we look to take advantage of new opportunities in the broadcast, digital TV, mobile entertainment and fixed and mobile telecom industries.”

About Platform
For media and broadcast technology and service providers, Platform provides highly effective and targeted PR and communications programmes based on a proven track-record in digital TV, mobile entertainment and telecoms. For more information: www.platformpr.com

New television behaviours and what it means for Pay TV

John Moulding

Earlier this decade I was given one of the first TiVos that ever shipped in the UK – the best freebie I ever received as a journalist. It changed our lives, even though this has become a near-cliché for PVR devices. It also had real kudos – when I showed it off to members of my family they marveled at it …more